Awards and Recipients
Financial Executives International (FEI) is the premier association for CFO’s and other
senior financial executives in the United States and Canada.
Heather Bridges
SRAM
Heather is the Chief Financial Officer at SRAM, a company with over $1B in global revenue and a leader in the design and production of innovative cycling products. Heather joined the organization in 2022, successfully managing profitability, liquidity, debt covenants, and internal and external stakeholders during a period of industry-wide, post-COVID stabilization. She also refinanced the company’s debt, securing improved terms and increased flexibility. In addition to leading high-performing accounting and tax teams, Heather is heavily involved in strategy development and execution, business partnership, continuous improvement, and building commercial FP&A capabilities. She is deeply committed to coaching, developing, and mentoring the next generation of leaders.
From 2019 to 2022, Heather served as Chief Financial Officer at HALO Branded Solutions, a private equity-backed, global leader in creating branded experiences with merchandise, uniforms, and incentives. At HALO, Heather led a team of over 100 employees while developing corporate strategy, raising funding for acquisitions, establishing an FP&A function, and driving finance process improvements.
Earlier in her career, Heather spent nearly twenty years in various finance and marketing roles at SC Johnson & Son, Inc., a global leader in household and professional products. Career highlights include leading finance as CFO for the largest ($3B in revenue) and most profitable division, relocating internationally twice (England and Australia) to provide financial leadership to the global SC Johnson Professional business and the Australia/New Zealand Consumer business, redesigning the annual global business planning process, leading multiple acquisition and divestiture initiatives, sponsoring a global ERP system implementation, and supporting decision making in sales, marketing, operations, and international markets through various FP&A roles.
Heather started her career at Procter & Gamble in Cincinnati, Ohio. She holds an undergraduate degree in accounting and an MBA in marketing, both from Xavier University.
Heather can be reached at hbridges@sram.com or (224) 213-3307.